Casabrews Makes a Stellar Debut at the 2024 Inspired Home Show in Chicago

MARCH 20, 2024

From March 17–19, 2024, Casabrews proudly stepped onto the global stage for the first time at the Inspired Home Show (IHA) in Chicago, one of the world’s most prestigious trade events for home goods and small appliances. Held at McCormick Place (Booth N8168), our debut marked a milestone in our mission to redefine the home espresso experience, drawing crowds of coffee enthusiasts, industry experts, and media representatives eager to explore our innovations.

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A Celebration of Coffee Excellence

As a brand dedicated to bringing professional-grade espresso experiences to home baristas, Casabrews showcased a dynamic blend of beloved classics and groundbreaking new releases. Our booth buzzed with energy as attendees immersed themselves in interactive demonstrations, coffee tastings, and insightful conversations with our team. The overwhelming response reaffirmed our mission: to empower every household with the ability to brew café-quality espresso.

Highlights from the Show

1. Showcasing Timeless Favorites & Unveiling the Future

Visitors explored our best-selling espresso machines, including the CM5418, 3700ESSENTIAL, 3700GENSE, 4700GENSE, 5700GENSE, and 5700PRO—models celebrated for their precision, durability, and user-friendly designs.

But the spotlight shone brightest on our 2024 innovations, set to elevate home brewing to new heights:

Ultra & Neutron Pro: Slated for release later this year, these flagship machines promise unmatched performance with advanced temperature control and customizable brewing profiles.

Vintage: Featuring a revolutionary 57.5mm portafilter, this model blends retro aesthetics with modern engineering for unparalleled espresso extraction.

Tornado Grinder: A compact yet powerful companion designed for precision grinding, ensuring freshness and consistency in every cup.

Capsule Machines: The sleek CM1712 and CM7036E captivated fans of convenience without compromising on quality.

2. Hands-On Coffee Experiences

Attendees didn’t just watch—they participated. Our team hosted live brewing sessions, offering free tastings of espresso crafted with Casabrews machines. Coffee aficionados also joined interactive workshops led by expert baristas, learning tips to perfect their home brewing techniques.

3. Exclusive Brand Engagement

Guests took home more than just inspiration. Limited-edition Casabrews hats, custom-branded tote bags, and detailed product catalogs became instant favorites. Meanwhile, face-to-face discussions with CEO Martin, Chief Product Officer Harry, and Marketing Director Max deepened connections with our community, highlighting Casabrews’ commitment to innovation and customer-centric values.

Why This Debut Matters

The Inspired Home Show solidified Casabrews’ position as a rising star in the home coffee industry. The overwhelming foot traffic and enthusiastic feedback underscored a growing demand for appliances that marry professional quality with accessibility. As first-time exhibitors, we not only introduced our brand to a global audience but also gained invaluable insights to fuel future breakthroughs.

What’s Next for Casabrews?

The 2024 IHA was just the beginning. With the Ultra, Neutron Pro, and Vintage launching later this year, we’re poised to redefine home espresso culture. Stay tuned for updates, and join us as we continue to craft machines that turn every kitchen into a café-worthy haven.